Tecnopool Adjusts to Market Changes

Tecnopool has continued operations in recent months, keeping up with customer assistance needs as the retail sees double-digit sales increases while foodservice channels stopped their activity. In both cases, it has been necessary to deal with technical difficulties and changed working conditions, the Italian specialist reveals.

Technology is essential, also as a virtual alternative to the various international trade shows that the company had planned for and which had been postponed or canceled. “The new system of videoconferences, virtual planes and demonstrations in streaming format,” says the company’s sales director, “has allowed us to showcase our machines to potential customers even during lockdown. This will be integrated into our normal way of working in the future.”

Integrating new technologies not only in the commercial stages but wherever possible in the workflow, has been paramount. Such is the case of the test room which was at the complete disposal of customers who wanted to carry out tests with their products and Tecnopool machinery.

Tecnopool has equipped the test room with video cameras to carry out tests in streaming format, thereby offering an online service and the constant presence of a technologist.

When it comes to customer service, “having technicians based in the various countries has certainly been a plus,” adds the sales director, referring to the ban on international travel.

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