UK’s Federation of Bakers Announces New Pop-up Café

The UK Federation of Bakers (FoB) announces the opening of Toast of Hands Café in East London, an innovative pop-up café meant to promote the #BetterWithBread campaign.

For one day only, this single ingredient café will be giving out free unicorn toast (an on-trend creation using natural food coloring and cream cheese), to celebrate how the sliced loaf is also a nutritional powerhouse, the FoB announced. “It’s time to bring back the love for this great food,” with low fat and sugar contents, while the UK also has the lowest salt levels in Europe. “For any clean eaters who are unconvinced, they will have the chance to enjoy their favorite toppings but off their hands instead,” according to the Federation. 

On Friday, August 4, this café supported by the bakers and millers of Britain aims to show what life would be like if we didn’t eat bread. It comes as part of their #BetterWithBread campaign, celebrating bread as a national treasure.

Nutritionist Lily Soutter, who will be there on the day answering people’s questions on the benefits of bread, says: “The Toast or Hands Café aims to bust myths and show that bread is not the enemy! Bread has been a dietary staple in Britain for years so this is a tongue in cheek way to poke fun at the latest fad diets and give clean eaters the chance to get a little bit messy!”

Customers will be encouraged to share their experience using the hashtag #BetterWithBread and will be given the opportunity to enter a competition to win everything they need to make the perfect slice of toast.