Valeo Foods Buys Italian Sweet Bakery Freddi Dolciaria

Valeo Foods Group has completed its second acquisition of 2025 with the purchase of Italian sweet bakery specialist Freddi Dolciaria SpA. Financial terms of the May 2 deal were not disclosed.

Founded in 1949 by Luigi Freddi, the Castiglione delle Stiviere–based company is known for its pre‑packaged sponge cakes, Swiss rolls and a broad portfolio—including Finesse, Dolcetto, Ballerina, Buondolce, Moretta, Dark, O’mamma, Pic‑Nic and Swiss Roll—alongside licensed lines such as Baileys, Barbie and Hot Wheels, plus seasonal products. Freddi serves both the Italian retail market and export customers, generating approximately EUR20 m in annual sales and employing 48 people.

Valeo Foods said the acquisition will strengthen its bakery footprint in South‑West Europe, bolster its packaged wafers, cakes and biscuits segments, and complement its Balconi cake and biscuit range in southern Europe and beyond. It will also add a flexible, modern facility—enhancing production capacity and operational efficiency.

“Freddi Dolciaria is a fantastic addition to our portfolio of Europe’s most established sweet‑treat brands,” said Ronald Kers, CEO of Valeo Foods Group. “This transaction broadens our product range with exclusive global licenses and boosts our healthy ‘free‑from’ offering. It’s a key step towards positioning Valeo Foods as Europe’s leading champion in sweet treats.”