With a 10% increase between its previous two editions, iba is expected to host the latest innovations in all aspects of the baking industry, from Europe and around the world. The trend-setting exhibition (September 15-20) offers an extensive market overview across 12 halls with all the latest innovations and products of the industry. A central topic for the to-go market and a speaker’s corner are among new features that visitors can look forward to this year. Here is a selection of the upcoming trade fair’s essential features to attend.
The official opening of iba 2018 will take place in a newly built conference center at Fairground Messe Munich. Ultimately, the development will result in state-of-the-art, multipurpose rooms becoming available in the eastern side of the trade fair grounds, offering space for conferences and meetings with up to 1,000 participants. “At iba 2018, innovations and concepts will play a central role for all sized companies in the areas of manufacturing processes, the out-of-house market, energy efficiency, automation, hygiene, digitization at the point of sale, and in production, shop fitting, packaging, and logistics,” anticipates Dieter Dohr, CEO, and president of GHM.
Iba. TO GO!
The “iba.TO GO!” feature in Hall B3 will debut this September. For the first time, iba is combining innovations and solutions for snack and beverage. The entire process chain of snacks is presented – from ingredients and preparation, through to sustainable packaging solutions to logistics and shop design. Solutions for front-of-house baking through, guides for hot and cold beverages, and accessories for food preparation will be presented here, as well as numerous workshops.
Coffee is also an essential part of the “to go” concept, and it will be a topic of discussion with experts here: anything from coffee beans to roasting and grinding, to machines and cup styles, will be analyzed.
At iba.TO GO!, we will clearly define what snacks and snacking are, from serving size to the quality of ingredients, health checkboxes, price ranges, adequate packaging, and all related trends. “Naturally, every snack should be for on-the-go,” summarize the organizers the essence of this thriving trend. In Hall B3, the Snack Akademie in cooperation with iba will display the full range of potential for snacks over an area of over 200 sqm.
To-go trends at iba will be readily available throughout the exhibition halls. You can also find detailed information about the out-of-home market at the iba.FORUM, at and the stand of the German Bakers’ Confederation. The Digital Marketplace tool will be very useful to find providers of innovative snacking solutions in all halls.
iba.ACADEMY: New Workshops
New baking workshops in English will be available at iba in Hall B3, part of the iba.ACADEMY feature. Under expert guidance, visitors will learn how to make German classics hands-on, from pretzels to cheesecake. The experts of the Akademie Deutsches Bäckerhandwerk will reveal all their secrets twice a day. The number of participants per seminar is limited to 20 people. Tickets can be booked as of April at www.iba.de/academy for EUR95. The organizers also provide the opportunity to take part in free tours of bakeries in and around Munich and exclusive courses at Akademie Lochham. Here, international visitors can learn more about the preparation of wholemeal and mixed bread.
Iba Speaker’s Corner
Among new features introduced in 2018 is the iba speaker’s corner, located in hall A1, in addition to the iba.FORUM held in Hall B3. The baking industry is facing big challenges, and this new space will host interactive talks on topics including new regulations, such as the receipt issuance obligation in Germany from 2020 or the Novel Food Regulation, which now allows the use of mealworm flour in Germany since January 2018. Shifts in consumers’ eating habits will also be analyzed here, as well as the use of digital solutions, or the demand for sustainable packaging.
At the Speaker’s Corner, visitors can exchange ideas with leading experts on topics ranging from science to applying scientific principles in practice and getting ahead of upcoming trends. A new trending topic will be highlighted every day in lectures and panels. Researchers, producers, and users will debate current challenges and provide specific tips that both bakers and confectioners can benefit from. Additionally, the iba.FORUM in Hall B3 will offer input from and for practical use, including innovative ideas from World Master Baker Champion Jimmy Griffin from Ireland and patisserie trends from Confectionery World Champion Bernd Siefert. The industry’s baking stars will compete in live competitions here. Highlights include the notorious ibaUIBC-CUP of Bakers, for which bakers from 12 countries compete and showcase their skills and artistry. In 2018, for the first time, the best young confectioners in the world will also compete in the UIBC Junior World Championship of Confectioners.
Agenda updates regarding speakers’ corner – coming soon on www.worldbakers!
Iba.OPERATE! Spells Packaging
The packaging market will have its dedicated space in Hall B1, where “iba.OPERATE!” will highlight packaging solutions and processes suitable for medium-sized companies, as well as large bakeries, manufacturers of dough and the food retail industry. Intelligent and environmentally-friendly packaging, food safety and process optimization solutions will be presented, including live demonstrations.
Read more about events at iba and all exhibitor and organization updates, on www.worldbakers.com and in our print magazine, European Baker & Biscuit, and Asia Pacific Baker & Biscuit!
Trending Topics at a Glance:
- TO GO! Snacks and drinks concepts: everything that inspires the to-go culture worldwide
- OPERATE!, everything from smart packaging, green packaging and food safety to solutions for hygiene and process optimization
- Up-and-coming talent at iba: strong impetus and opportunities provided by the industry universe for the next generation
- Digitization, process optimization and smart solutions at the POS
- Artisan businesses (patisserie, bakery)
- Wholesale bakeries
- Trade, food retailers
- Coffee shop, café, ice cream shop
- Catering, canteen, hotel, system catering
- Confectionery industry, supplier industry
- Self-service bakery, petrol station
- Marketing, sales
- Research and development University, education and training