FSA Warns Of Hidden Salt In Bread

The UK Food Standards Agency is warning consumers to be aware of high salt levels in ‘surprising places’ such as bread as part of a new campaign.

The new phase of its salt campaign urges consumers to check the salt content of everyday foods and choose the option lower in salt.

Since the first phase of the campaign in 2004, the Agency has been working to reduce the average salt intake of UK adults to no more than 6g a day.

The new campaign activity includes ads on TV and radio, in the press, on posters and buses, and online.

The advertising urges people to find out if their food is ‘full of it’ by checking the label. By comparing the salt content of similar foods and choosing the ones lower in salt, consumers can reduce their salt intake.

The press, poster and online advertising feature a handful of ‘surprising places’ where salt can be found – bread, breakfast cereals, pasta sauces, ketchup and soup.

The salt content of these everyday products can vary considerably, which is why the ads urge consumers to check the label and choose the ones lower in salt.