Balchem to Launch New Ingredients for Protein Bars and Beverages
Balchem, a leading global manufacturer of specialty ingredients for human nutrition and health, will showcase its expertise in trendy beverages and nutritious foods at IFT First 2024. Under the spotlight will be the latest addition to the company’s portfolio, VitalBlend Oat 2540 – a cold-water soluble creamer unveiled for the first time at the show. Balchem will also showcase its beverage system offerings, a selection of ingredients to help brands create solutions that balance superior sensory profiles and added nutritional benefits.
Across the globe, health and well-being are in the everyday choices individuals make. But as they juggle work, family, physical exercise and social life, consumers crave convenient, high-quality solutions that can fit into their busy schedules. On-the-go, tasty and refreshing, functional drinks have become a hot topic in recent years, with the US market projected to grow at a CAGR of 6.90% from 2024 to 2029.
To help brands tap into consumer needs for solutions that not only quench thirst but also provide multiple health benefits, at IFT First, Balchem will reveal its new VitalBlend Oat 2540. Offering outstanding cold-water solubility, this first-of-a-kind creamer delivers smooth texture and a creamy mouthfeel, making it ideal for a variety of applications. Visitors to booth 4048 are invited to sample delicious Frappuccino concepts set to become the consumer favorite.
In 2023, protein stood out as the most sought-after nutrient among US consumers, with around 67% of them prioritizing its intake. However, with 33% of global users being concerned about the texture of high-protein snacks, mastering the art of taste and mouthfeel is key. Balchem aims to address this concern with Z-Crisps, extruded collagen crisps developed to elevate the formulation of multifunctional high-protein bars by combining the textural benefit of crispiness with added skin health benefits. Plus, Balchem will also present MeatShure, encapsulated acids and salt that increase production capacity and minimize protein extraction. For brands seeking new co-development opportunities, the company’s team will be on hand to discuss how to incorporate protein into beverages using Injoy Beverage Systems, designed to help manufacturers overcome formulation challenges, improving taste, mouthfeel and more.
“People are leading increasingly busy lives while also taking a more proactive approach to their health, driving demand for convenient and nutritious products. But creating foods and beverages that tick all the boxes is easier said than done,” comments Ria Dake, Senior Business Director at Balchem Human Nutrition and Health. “With our expertise and cutting-edge technology, we support our customers every step of the way – from ideation through commercialization. As a complete ingredient system supplier, we’re able to meet specific development needs with maximum flexibility, collaborating with our clients to craft tailored solutions while ensuring a reliable supply chain.”