Five Food Trends That Will Influence Frozen Bakery Additives

The global frozen bakery additives market is poised to attain substantial growth in the upcoming years, owing to the shifting patterns in food consumption and demand. Additives offer bakers with endless opportunities to customize and develop new recipes, paving way for new food trends. This would positively impact the frozen bakery additives market share, according to Global Market Insights (GMI) research. The company makes a list of significant food trends most likely to influence the industry of frozen bakery additives in the coming years:

Artisanal Bread

The desire to consume a traditionally baked loaf of bread packed with rich flavors, soft textures and a distinct character has observed a spike among the global population. Artisan or Artesano style bread is considered more art than food among bread lovers and is gaining popularity across the globe.

The retail giant Kroger is reportedly bringing its range of artisan bread Moulin Francais to over 100 stores in the Mid-Atlantic. Increasing demand for this style, be it from restaurants or residential establishments, will increase the frozen food additives market share from frozen bread application segment.

Use of Natural Colors

With increasing health awareness, consumers are actively looking for natural ingredients. As per credible baking predictions for 2019, the baking industry will lean towards natural color, produced from vegetables, fruits, and other plant extracts.

Natural coloring not only enhances the appearance and taste of the baked good, but it also offers an array of health benefits. This trend could surge the adoption of natural colorants over the following years, which will, in turn, boost the market share of frozen bakery additives market share.

CBD-infused Foods

After its legalization in certain countries, the use of CBD in foods has observed a dramatic rise over the past year and is said to experience an exponential increase in the coming years as well. Despite the buzz surrounding CBD-infused food items, the ones that have actually made it to the market are CBD-infused pizzas and cookies. Customers are seen flocking outside South Florida eateries to grab a slice of pizza spritzed with cannabis oil.

Oreo producer Mondelez is reportedly planning on making CBD infused cookies and snacks as well, claim reports. Considering the high anticipation amongst consumers, it is safe to assume that the success of these products will positively impact the enzymes market – given that food enzymes are commonly used in doughs. In consequence, this trend is likely to impel the frozen bakery additives industry share.

Healthy Snacking

The demand for healthy and more nutritious food is rising at a consistent pace. The frozen foods industry is pitching on this trend and offering plenty of options for health-conscious consumers. For instance, whole grain breads and biscuits are quite popular among fitness enthusiasts. The increasing demand for healthy frozen baked goods will trigger the demand for additives, supporting the frozen bakery additives market growth.

Food Pairing

The ideology behind food pairings is quite simple – the more aromatic compounds two foods have in common, the more delightful they are together.  Food pairing, although not a new concept, has started making strides in the frozen bakery industry, according to GMI’s findings. In a recent instance, Veroni, the Italian food firm, paired the excellence of craft food with the convenience of microwave-ready food.

The company has introduced a range of flavorful panini using pizza base, instead of the traditional Italian bread. Additives such as baking powder and ascorbic acid are some of the significant ingredients in pizza doughs, which makes this infrequent pairing rather popular, boosting frozen bakery additives market size.

The rising need to enhance production capacity and the burgeoning demand for baked goods are poised to augment the remuneration potential of frozen bakery market. Powered by a slew of advantages, the frozen bakery additives are known to enhance, taste, texture, and shelf life of the product, along with maximizing production and accomplishing greater volume within a shorter span of time.

According to a research report by Global Market Insights, Inc. the overall frozen bakery additives market share is projected to exceed USD2.30bn by 2025.

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