Fruit-based Sugar Replacer for Breakfast Cereals

Gat Foods has launched Fruitlift, a real-fruit-based ingredient that can replace refined sugars in ready-to-eat (RTE) cereals, and can give a fruity flavor to the products.

Fruitlift is composed of 90% fruit components in a liquid base that can be injected into any flour mixture in the extrusion line, or applied via the coating drum in the production of cereals. The fruit base delivers a mild sweetness, with or without a fruity flavor.

Gat Foods’ patent-pending technology overcomes the challenge of integrating a wet solution into a dry product, ensuring flavor and sweetness without losing any of a cereal’s crispy texture, says the manufacturer, without the need of anti-caking agents. Gat Foods applies a built-to-fit approach, allowing the fruit base to be customized to fit any type of manufacturing or extrusion procedure. The right solution can also be formulated to fit any type of flour mixture.

A wide choice of fruits is available, including apple, banana, mango, citrus fruits, and pineapple. In addition, sweetness levels can be adjusted to anywhere from just a hint of sweetness up to a fuller, robust flavor, in line with the desires of the client. (Gat Foods recommends adding the fruit base at 15% volume to endow a pleasantly mild sweetness.) The base already has undergone a successful round of initial trials in a UK extrusion pilot lab.

While cereals have been a convenient and fast breakfast option, recently, however, RTE cereal has come under fire as a commodity that is perceived as overly high in sugar, artificial stabilizers, and other less-desired ingredients, and is increasingly being rebuffed by health-concerned consumers.

“The cereals market has been stagnant for some time. Refined sugars can make up anywhere from 15% to a whooping 40% of a typical box of cereals. We decided to face the challenge head-on and give manufacturers the option of offering consumers the next generation of cereals — cereals that are more nutritious, with cleaner labels, and infused with more natural ingredients, yet without sacrificing the organoleptic qualities. And, most importantly, attaining a delicate sweetness with zero refined sugar,” says Michal Katzir Emek, international marketing director for Gat Foods.

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