Ingredion Launches Organic Instant Functional Native Starch in Europe

Ingredion EMEA has developed an organic instant functional native starch, which can be used in certified organic products and delivers the quality of conventional ingredients. The NOVATION® 9460 organic instant functional native starch enables food manufacturers to tap into the lucrative organic food and beverage market, with an ingredient that consumers recognize and trust.

Made with waxy maize which is manufactured in Europe, NOVATION® 9460 organic instant functional native starch answers today’s consumer demand for more sustainable products. It can be used across a range of applications, including bakery fillings, quiche and other savory fillings, cakes, ready meals, mayonnaise, salad dressings, sauces, and soft cheese desserts.

NOVATION® 9460 organic instant functional native starch can help to solve many of the processing and stability challenges faced by manufacturers across numerous applications. It provides instant viscosity, enabling optimum control of rheological behavior in cake batters, sauces or other semi-liquids. It can also be used in sweet bakery applications, such as cream and fruit-based fillings or savory applications to produce a high quality, premium appearance and texture. Unlike instant organic starches on the market, NOVATION® 9460 organic instant functional native starch is stable in acidic and shear environments, such as mayonnaise applications. As a result, gelling or water syneresis over a product’s shelf-life is avoided, guaranteeing a smooth consumer-preferred texture.

Esra Akmanli, Business Development Manager, said: “Now worth over EUR40bn in Europe, the organic market has doubled in size over the last 10 years, with one in seven product launches now organic. With personal health and sustainability high on their agenda, consumers associate organic labels with stricter testing and greater transparency. But, creating products that have the quality and sensory experience that consumers love, while complying with the many regulations required for organic certification, can be a challenge. NOVATION® 9460 organic instant functional native starch guarantees process tolerance and shelf-life stability, enabling manufacturers to go organic without compromising on quality.”

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