King Arthur Baking Company Expands Pancake Mixes Range

King Arthur Baking Company recently announced it was introducing new products designed to make baking easy and accessible to all bakers, no matter their skill level. Launching this fall, four new pancake mixes, a Gluten-free Confetti Cake mix, and Organic Masa Harina are the result of extensive market research and internal insights from the past year as the baking industry has seen a surge in new consumers and high demand for quality baking ingredients.

Pancakes have increased even more in popularity over the past year with the category growing 26%, according to a company press release. To meet the growing demand and build on its current offerings, King Arthur will add four new pancake mixes, making it easy for people to enjoy pancakes no matter their preference or diet. The convenient ‘just-add-water’ recipes for the Buttermilk, Carb-Conscious and Confetti mixes create instant pancakes that can be enjoyed anytime, so they are no longer just a weekend morning staple.

In addition to the just-add water pancakes, King Arthur is also expanding its Gluten-Free Pancake line with a new Gluten Free Protein Pancake Mix. Soft, fluffy and packed with 14 grams of plant-based protein and 4 grams of fiber per serving. Plus, they can be prepared dairy-free.

“Over the course of the last year and a half, so many people have found comfort and joy in baking,” said John Henry Siedlecki, King Arthur vice president of Innovation. “As life begins to return to normal, King Arthur Baking wanted to ensure that we continued to meet the needs of all bakers with our growing portfolio of products. This meant launching both new ingredients for scratch baking, as well easy-to-make mixes that allow bakers the flexibility they need as their lives get busier.”