Kraft Foods opened a new $80 million manufacturing facility in Pernambuco, Brazil, today.
The new plant will initially produce chocolate and powdered beverages and a biscuit line will be added in 2012.
The facility is Kraft Foods’ latest investment in Brazil and positions the company for future growth in the fastest growing part of the country: North-northeast Brazil.
Combining the new plant and other planned manufacturing expansions, the company will invest approximately $200 million in Brazil over a two-year period – the largest investment in the market in more than a decade.
“Brazil is one of 10 priority developing markets where we’re making big bets,” said Sanjay Khosla, President, Kraft Foods Developing Markets. “Today, we’re among the fastest growing consumer goods companies in markets like Brazil, India and China. We’re excited to build on what’s working by making our biggest investment in Brazil in more than 10 years.”