Aryzta Food Solutions has added a limited edition Pink Lemonade Muffin to its Otis bakery brand in the UK.
The muffins retail at GBP1.49 each and are available in cases of 24. The company features a lemon muffin filled with a raspberry and lemon filling, topped with pink sugar crystals and an edible yellow straw, according to talkingretail.com.
Paul Maxwell, marketing manager UK at Aryzta Food Solutions, said: “Demand for seasonal products is at an all-time high, and summer is a key period for retailers looking to drive sales from the bakery fixture. The Otis Pink Lemonade Muffin is the perfect indulgent treat for shoppers looking to reward themselves on the go while, with vibrant packaging and an edible straw offering a fun point of difference to attract shoppers. Retailers will also be able to drive sales of the muffin as part of an incremental deal; meaning there’s plenty of opportunity to maximize sales from in-store bakery this holiday season.”