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Bridor Unveils Scandinavian-inspired Ultra Kanel Swirl

French bakery manufacturer, Bridor has unveiled its Ultra Kanel Swirl, a Viennese pastry that truly captures its ethos to “share the bakery cultures of the world”. The Scandinavian-inspired treat contains sweet and warming cinnamon flavors making it the perfect snack for those seeking a little moment of enjoyment, the company says.

Cinnamon swirls are available in almost every bakery or coffee shop across Scandinavia, but are particularly popular in Sweden where a “kanelbulle” is often enjoyed whilst catching up with friends and colleagues over a cup of coffee. Swedes consider making time for others an essential part of the day and refer to it as “fika”, a tradition that is embedded within Swedish culture.

“The Ultra Kanel Swirl is Bridor’s reinterpretation of the famous Scandinavian cinnamon pastry, and will satisfy the growing number of consumers that have been craving cuisines from around the world due to coronavirus-imposed travel restrictions. The Viennese pastry combines Nordic bakery culture with French expertise to create an attractive swirl that entices consumers with its golden color and caramelized edges. The pure butter puff-pastry gives an added crispy texture to the intense flavors provided by the high-quality cinnamon center and a premium filling. The clean label product contains only natural and essential bakery ingredients with the exception of ascorbic acid, which is used at a quantity of less than 0.02% and plays a decisive role in the final quality of breads and Viennese pastries,” states a press release.

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