Finsbury Food Group Partners with Microsoft for New Xbox Cake

Finsbury Food Group has teamed up with global tech giant Microsoft in its newest partnership, bringing the brand-new Xbox Controller cake to supermarket shelves this September.

Leading UK cake manufacturer, Finsbury Food Group introduces the greatly anticipated Xbox Controller cake, blending celebration cakes with the world of gaming. Available in Tesco now and Asda from September 26, it will be retailing at GBP12.

Spotting a gap in the market, Finsbury has created something exciting and unique to add to its celebration cake portfolio. The Xbox Controller cake is a fluffy, traditional Victoria sponge cake base with buttercream and tasty strawberry jam filling, wrapped in classic icing, shaped to look just like a giant Xbox controller, Finsbury says.

Reflective of recent investments by Finsbury, the Xbox Controller cake is officially nut-free – baked and decorated in a 100% nut-free environment.

Jordan McCann, brand manager at Finsbury Food Group said, “This is a project we’ve been really excited about at Finsbury. Highly anticipated by consumers the Xbox Controller cake is fresh, new and completely different from anything we’ve done before. Gaming is a new sector for us at Finsbury and we’re constantly looking to innovate with new products and ranges and explore new industries too. The Xbox Controller cake arrives as the baking industry continues to trend on social media and in the press. Cakes have been hitting the headlines recently, with people mistaking them for well-known objects such as trainers, toilet roll and even a full chicken. It’s great to deliver this viral trend for our customers to enjoy at home, with an almost replica cake!”