Nature’s Bakery Launches Brownie Bars

Nature’s Bakery has announced the launch of a new addition to its lineup of soft-baked snacks – the Brownie bars. This new product will be available alongside the brand’s existing Fig Bars, Oatmeal Crumble bars, and Organic Baked-Ins.

The Brownie bars are made with whole grains, vegan chocolate, and dates, and are designed to provide a delicious and healthy snack option for consumers. Nature’s Bakery’s recipe for the Brownie bars includes real cocoa and recognizable ingredients, giving it a homemade feel. The bars are dairy, peanut, and tree nut-free, making them a great option for anyone who craves a semi-sweet, feel-good moment of comfort.

Vilma Livas, Chief Marketing Officer at Nature’s Bakery, said that consumers are increasingly looking for snacks that don’t compromise on taste and deliver the comfort-fuel that the brand is known for. The new Brownie bars meet this need by being both delicious and plant-based, made with dairy-free and nut-free ingredients.

Courtney Kaiser, Director of Product Development at Nature’s Bakery, explained that the star of the bar is the vegan chocolate, and that the team bakes care into every product they make.