Tastykake is partnering with Bassetts Ice Cream Company to launch Cookies and Crème Mini Donuts, the first offering from Tastykake Scoop Shop, an ice cream-inspired line of sweet snacks.
The Scoop Shop line features most popular ice cream flavors in sweet snack form and will be launched in two phases, the first hitting shelves on March 11, with phase two planned for late-April.
Tastykake brand manager Ashley Hornsby said: “For more than a year, our bakery team has dedicated themselves to developing this line to help “Make Happy Happen” for our consumers, and we think we’ve found recipes that do just that. Consumer insights helped dictate what ice cream flavors and snack items to include in the Scoop Shop line ensuring the most enjoyment for our fans.”
Leveraging trends in the snacking category, Tastykake Scoop Shop explores the crossover of two sweet snacks by borrowing flavor and forms from different categories. The first Scoop Shop item, Cookies & Crème Mini Donuts, blends one of the brand’s top-selling product types with a proven favorite ice cream flavor. Phase two combines mint chocolate chip ice cream flavor with a creme-filled cookie for the Mint Chocolate Chip Cookie Sandwich.
The two companies based in Philadelphia, Pennsylvania, USA, have more than 250 years of combined history as local businesses.