Triscuit Launches Wheatberry Clusters

Triscuit has launched a new snack, Wheatberry Clusters, which aims to capitalize on growing wellness trends and it is not included within any traditional category of snacks.

“We see it as a totally new snack, something that almost defies categories. It’s not chips, it’s not trail mix, it’s not a cracker. It is something else entirely,” Sally Barton, Triscuit’s senior brand manager, told Business Insider.

The Wheatberry Clusters are made from “wheat berries in kernel form” – naturally – and also include nuts, seeds, and dried fruit. Triscuit defines wheat berries as “a whole, unprocessed kernel of wheat that contains all three parts of the grain, including the bran, germ, and endosperm. It is whole grain wheat in its original form. Wheat berries are commonly ground up into flour, but they make for a tasty ingredient in our clusters”.

There are two flavors available: Pumpkin Seeds & Sweet Corn, and Cranberries & Cashews, touted as “plant-based fuel” in a “bite-sized crunch” on the packaging. The product, Barton told BI, is targeted toward a younger demographic that’s health-conscious, and looking for a snack they can grab on-the-go.

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