Real Bread Campaign push initiative

The Real Bread Campaign is offering to help bakers, restaurateurs, millers, bakery teachers and everyone else who supports the rise of Real Bread to let the UK know about their Local Loaves for Lammas.

Taking place on and around 1st August, the initiative is the Campaign’s major annual drive to encourage everyone in Britain to buy a locally-produced additive-free loaf, or to bake one at home.

Chris Young of the Campaign says: “To get involved in Local Loaves for Lammas, simply do something that works for your business but which is a little bit different – perhaps bake a Real Bread to a special recipe, ideally one made from flour milled as locally as possible from grain grown as locally as possible, or maybe you could run a class to help people to bake their own. Then all you need to do is post the details for free to the events calendar on our website www.realbreadcampaign.org”

Since the Campaign launched the initiative in 2009, they have heard from many companies and organisations that being part of Local Loaves for Lammas has helped to boost not only the number of customers through their doors on the day, but also awareness-raising local media coverage.

People interested in getting involved can find ideas and inspiration from previous years’ activities on the Local Loaves for Lammas pages in the events section of www.realbreadcampaign.org