Tate & Lyle Launch Innovation Service

Tate & Lyle Ingredients has launched an innovative service to help manufacturers create cost effective recipes for their products.

The company’s OPTIMIZE® platform is aimed at improving manufacturers existing brands as well as their future ones, by developing formulas that cost less but taste just as good.

Although consumers are becoming increasingly price conscious, Tate & Lyle’s latest consumer research has shown that they continue to expect the same quality of product.

Backed by a wide ingredient portfolio, strong technical capabilities and formulation expertise, Tate & Lyle has developed a range of sweetening and texturising solutions which allow manufacturers to meet the public’s heightened expectations.

Caroline Sanders, marketing director of food and industrial ingredients, Europe, of Tate & Lyle said: “Innovation is at the very heart of what we do at Tate & Lyle. In response to the global economic slowdown, consumers have clearly become more conscious about what they buy. Our OPTIMIZE® concepts meet that need.

“Our application experts do wonders at building cost effective recipes with top class ingredients like fructose, SPLENDA® Sucralose, glucose-fructose syrups, starches, hydrocolloids and fibres. We are now offering manufacturers across Europe the ability to reduce the costs of their recipes without compromising on taste in any way. In short, OPTIMIZE® will help to keep their customers happy and their business in shape.”

Tate & Lyle’s €4 million Health & Wellness Innovation Centre in Lille, France, has specifically been designed to include several state-of-the-art pilot application areas where clients can perfect ingredients solutions across a range of areas and this is at the centre of the OPTIMIZE® service.