AAK And Mars Partner in a Ten-year Sustainable Shea Initiative to Empower Women in West Africa

AAK has joined forces with global confectionery, food, and pet care company Mars, several leading NGOs, and an impact investment fund to create a public-private partnership. This will improve the livelihoods of women working in Ghana’s shea supply chain. Running until 2030, the Women in Shea (WISH) initiative aims to reach 13,000 women shea collectors from more than 150 communities in northern Ghana.

Project goals will be achieved through expanding the women’s access to savings and financial credits, improving natural resource management techniques, and reducing the time burden and labor intensity of the work associated with shea kernel collection and processing. Each of these areas will enable the women in impacted communities to gain more from the kernels they collect.

In the long term, the project will also have a positive impact on the quantity and quality of shea kernels, and the overall sustainability of the shea supply chain. AAK supplies Mars with cocoa butter equivalents based on shea butter for chocolate and confectionery applications. The companies have committed to purchasing the shea kernels produced within the WISH initiative for its decade-long duration. The project builds on AAK’s existing direct sourcing program, through which the company sources shea kernels directly from women smallholder farmers in West Africa, enabling them to increase their income sustainably.

Luis Parra, Global Business Director for Chocolate & Confectionery Fats at AAK, said: “Mars and AAK share common business values, including a long-term commitment to sustainability. The WISH initiative will deliver economic and social benefits to the women in the project and promote environmental improvements for the shea tree parklands. It will also provide sustainable shea kernels that AAK will transform into high-quality products for Mars to use in its chocolate and confectionery brands. The WISH initiative is a true collaboration effort and we are thrilled to be involved.”