French Marketing Campaign Promotes Butter in the US

The Butter of Europe Marketing Campaign, orchestrated by CNIEL (The French Dairy Inter-Branch Organization) and co-funded by the European Union, was designed to create awareness for the variety of European butters available in the US market and to suggest ways that American consumers can incorporate butter into their diets, recipes and lifestyles. The campaign’s goal is to increase the appeal of European butter and strengthen their competitive position within the growing specialty butter category.

Butter adds delicious characteristics to baked items that are crucial and simply can’t be replicated. Its unique blend of flavor and fat content makes for exceptional taste and texture. Further, butter isn’t just a flavor agent, it can also help in the baking process. Butter actually contains some water and because of this, when cold solid butter hits a hot oven, the water starts to evaporate and the steam gets trapped in the dough, causing it to rise. A high-quality ingredient like French beurre is sure to bring out the best in your baking.

French butter is churned for a longer time, resulting in at least 82% butterfat in the final product, compared to 80% in America. This higher butterfat content results in a higher melting point, making it perfect for baking. French butter has an exceptionally creamy texture and is cultured for a fuller flavor. This all makes butter a must-have when setting out ingredients for baking.