UK biscuit firm seals deal with Wal-Mart
UK biscuit manufacturer Burton’s Foods has struck a distribution deal with Wal-Mart Stores for its Cadbury Fingers biscuit line in the US and Mexico.
The company, which produces Cadbury biscuits under a licence agreement, said yesterday that it plans to increase the exports of the UK manufactured biscuits using Wal-Mart’s international retail distribution and logistics network from the summer.
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Burton’s secured a similar distribution arrangement with Wal-Mart Brazil earlier this year, reported just-food.