Products
Renshaw Baking Launches Five New Ranges to Reinvigorate Cake Decorating Category
Renshaw Baking, the British Bakels-owned brand known for its fondant icing and marzipan, has unveiled five new product ranges in its biggest launch since being acquired by British Bakels in December 2023.
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Novak Djokovic Backs Launch of Cob Foods, a New Sorghum-based Snack Brand
Novak Djokovic has entered the better-for-you snacking space as co-founder and lead investor of Cob Foods, a new US-based brand offering sorghum-based snacks positioned as a clean, corn-free alternative to popcorn.
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Baker & Baker Launches Cadbury Snow Balls Into In-store Fresh Bakery
European bakery products manufacturer Baker & Baker is launching a new Cadbury Snow Balls Cookie into the UK in-store bakery market.
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Jason’s Sourdough Expands Tesco Range with New Ready-to-Eat Premium Toasties
Jason’s Sourdough, the UK’s leading sourdough brand, has expanded its presence in Tesco with the launch of a new range of premium ready-to-eat toasties, now available in 355 stores nationwide.
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Whaoo! Launches Limited-edition Halloween Chocolate Filled Crêpes
Snack brand Whaoo! has unveiled a limited-edition version of its popular Chocolate Filled Crêpes to mark Halloween. Available from GBP1.88 (around EUR2.20), the individually wrapped crêpes feature seasonal packaging designed for…
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Baker & Baker Launches Christmas Donut
Baker & Baker, a leading European bakery products manufacturer, has introduced a Christmas donut in the UK. The donut, the latest sweet treat launched by the company in 2025, has been introduced to help customers drive sales over the…
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Ghirardelli Debuts Dubai Style Chocolates
The Ghirardelli Chocolate Company is proud to introduce its newest innovation: GHIRARDELLI Dubai Style Chocolate, a premium, individually wrapped bite-sized take on the popular Dubai chocolate trend.
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Mars Unwraps Sweet, Sour and Swicy Innovations for 2026
Mars is rolling out innovations across its portfolio in 2026. The incoming offerings reimagine classic brands that consumers know and love through new and unexpected flavor profiles and formats, fueled by trending consumer preferences.
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Magnolia Table Launches Frozen Baked Goods Line
Magnolia, the home and lifestyle brand founded by Chip and Joanna Gaines, has launched a new range of frozen baked goods under its Magnolia Table label. The products are available exclusively at Target in the US.
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Thomas Fudge’s Launches First Christmas Product
Thomas Fudge’s is dialling up the dandy with a new Florentine Mixed Assortment box, a luxurious gift pack perfect for seasonal indulgence.
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Heavenly Desserts Unveils Carrot Cake 2.0 for Autumn
Heavenly Desserts is introducing a limited-time autumn launch, Carrot Cake 2.0, available from 23 September across its restaurants. The new creation reimagines the classic carrot cake with a luxurious, modern twist.
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Jason’s Sourdough Unveils Unsliced Whole Boule
Jason’s Sourdough is introducing a brand-new format to the nation’s bread baskets with the launch of The Jason’s Great White Unsliced Whole Boule. Using the same loved recipe as its sliced bestseller, the Great White Loaf, the Whole Boule…
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Party Rings Launches First Celebration Cake
Fox’s Burton’s Companies (FBC) has extended its Party Rings brand into the celebration cake category with the launch of the Party Rings Celebration Cake.
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Domino’s Expands Bread Bites Range with New Flavors
Domino’s Pizza has added two new flavours to its oven-baked Bread Bites line-up: Cinnamon and Garlic. They join the existing Parmesan variety, giving customers both sweet and savoury options.
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Tipiak Unveils Mini French Bread Rolls with a Heart of Brie Cheese
Specialist food producer Tipiak has launched authentic mini French country bread rolls stuffed with a heart of cheese into the UK food service sector. The French bread rolls are filled with smooth Brie cheese and mozzarella sauce, and are…
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Paris Baguette Expands Dubai Chocolate Lineup Following Strong Local Demand
Paris Baguette has expanded its popular Dubai Chocolate lineup with two new limited-time offerings, now available at locations nationwide in the US while supplies last.
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Maryland Launches UK’s First Chocolate Chip Cookie Sandwich Biscuit
Fox’s Burton’s Companies (FBC) has announced a major innovation under its flagship Maryland brand with the launch of Maryland S’wich—the UK’s first chocolate chip cookie sandwich biscuit.
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Baker & Baker Introduces Double-filled Lemon Cheesecake Doughnut in the UK
Baker & Baker, a leading European bakery products manufacturer, has introduced a double-filled lemon cheesecake doughnut in the UK. The doughnut, the second doughnut released under the premium Black Label brand...
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