Finsbury Food Group Adds New Entries to Thorntons Celebration Cake Range

Finsbury Food Group is relaunching its range of Thorntons celebrations cakes, introducing four new products to meet the consumer trends and broaden its brand’s positioning.

The new additions are in a range of sizes, and feature new flavors and ingredients to ensure various occasion themes, according to a recent announcement of the company.

Finsbury’s consumer research identified an ongoing trend amongst consumers to be given the option to put their own finish on a cake.

The new additions are:

• Triple Layer Chocolate Celebration Cake
• Toffee Cake
• Ultimately Indulgent Chocolate and Toffee Layer Cake
• Strawberry Dream Cake

The new range aligns Finsbury’s cake range with Ferrero’s wider ambitions for the Thorntons brand. The brand owner has spent GBP6m over the last 12 months to relaunch Thorntons and is now “embarking upon further activity with the aim of seeing it become the UK’s most loved confectionary brand,” according to the company. Finsbury Food Group has been a partner of Thorntons for 18 years and has successfully extended the range to now include gift cakes and sharing tubs.

Jack Cook-Broussine, brand manager for Finsbury Food Group said: “The ongoing success of our Thorntons cakes shows that there is a demand in the market for a premium offering from a known and trusted brand that we have answered. Our relationship with Thorntons is one of the longest in the industry which is testament to our ability to monitor changing consumer trends and develop the cakes that capture the imagination of the consumer. Ferrero’s new brand direction is working fantastically for the Thorntons brand in confectionary and we’ve worked hard to introduce exciting new flavor combinations and beautiful finishings that give our cakes a point of difference and ensure they always stand out on the shelves.”

The new Thorntons celebration cakes is available in supermarkets by the end of February.