General Mills, Kellogg and PepsiCo Join Walmart’s Campaign “Fight Hunger. Spark Change.”

Walmart launched its fifth annual US “Fight Hunger. Spark Change.” campaign online and in stores by asking its 150 million weekly shoppers to raise the bar to support the Feeding America network of 200 local food banks and the one in eight people who battle hunger in America at some point during the year.

Companies such as General Mills, The Coca-Cola Company, Kellogg, Kraft Heinz, PepsiCo/Frito-Lay/Quaker, Bush Brothers, Clorox Sales Company, Conagra, Motts, Unilever, Maruchan, Pinnacle Foods, Post, and JM Smucker, joined this year’s campaign.

Walmart and Feeding America are doubling their meal goal to 200 million meals, increasing supplier participation to 14, and introducing the Walmart Credit Card as a new way for customers to get involved in the campaign. In another first, Walmart is uniting with social networking site, Nextdoor, to bring community leaders and neighbors together around a donated communal table to discuss the local impact of hunger in select cities.

“In communities big and small across the country, there are families struggling with hunger,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. “By working together during this campaign with our suppliers, customers and friends at Feeding America, we can help secure 200 million meals that will help those who need it most.”

Walmart will start the campaign with a USD1.5m donation and aims to donate a total of USD3m to Feeding America, based on the public’s social media engagement in the “Fight Hunger. Spark Change.” campaign.

Customers can participate in the fight against hunger by purchasing products, donate money to local Feeding America food bank at participating Walmart stores in the U.S. and Puerto Rico, make an online act of support or use the Walmart Credit Card. Scott Salmon, chief customer officer, shares how Kellogg is working to make a difference and reduce hunger.

“As the head of sales for Kellogg in the U.S., relationships are important to me. Long-term partnerships allow our company to build lasting connections with consumers and communicate our values to them at the store level, while they shop. For several years, Kellogg has had the opportunity to collaborate with Walmart in the U.S. on its Fight Hunger. Spark Change program. With each item purchased, our company has donated the monetary equivalent of one meal to Feeding America. This program is meaningful to us, and we love participating in it because its impact is local: all donations made in the community go directly to the local community where the product is purchased. Social impact programs like this are powerful because they allow neighbors to help neighbors in stores where they shop,” Salmon says.

For every participating General Mills product purchased at Walmart, the company will donate USD0.10 to Feeding America – enough to help secure at least one meal on behalf of local food banks – up to a maximum total donation of USD1,750,000 in conjunction with this program.

For each purchase of specially marked Kellogg’s items, the company will donate the monetary equivalent of one meal (USD0.10) to Feeding America Kellogg’s guarantees a minimum donation of USF300,000 and a maximum donation USD1.7m.