Sasa Demarle Group Reorganizes Its Range under Flexicon Brand

Sasa Demarle reveals a new brand identity of Flexipan, world-known for its flexible molds, aiming to provide their professional clients all over the world a clearer and more efficient understanding of their range of products.

In order to capitalize on the strong reputation of the brand, the Sasa Demarle Group wanted to reorganize its range of products by creating a “main” brand, Flexipan, composed of three brands, corresponding to three product lines, the company explains:

• Flexipan Origine, formerly known as Flexipan: the molds in this range revolutionized the world of pastry more than 20 years ago, with the combination of food-safe glass fiber fabric and a unique silicone, specially developed by the company for the pastry and bakery industries;
• Flexipan Air, formerly known as Silform: the products in this range have a perforated texture that ensures a greater circulation of the heat, which is ideal for a crisp finish and a beautiful color;
• Flexipan Inspiration, formerly known as Flexipat: it is the high-performance solution for both straight-edged and complex shapes, 100% made of silicone and suitable for freezing as well as for cooking.

“Throughout this new identity, we want to better respond to our clients’ needs, by offering them an easier understanding of our product range. Ultimately, the goal is to strengthen our position as the leader in the market for soft molds for professionals”, says Elsa Guillaume, marketing manager. The Flexipan products remain identical to those marketed under the last brand identity.

“Our products have a strong reputation amongst the professionals from pastry and bakery for their unique quality and performance. It is this high level of demand for our products that inspired the baseline of our new Flexipan logo: the signature of excellence”, explains Elsa Guillaume.

The products retain their high-end specificities, making the brand the market leader in France and internationally, for both sweet and savory recipes:

• A specially formulated silicone for both baking and pastry-making;
• A high life expectancy thanks to a construction that combines flexibility and resistance;
• An optimum non-stick coating for perfect demolding;
• Even cooking and browning.