CSM Now Corbion

Dutch company CSM has a new name – Corbion – and a new marketing strategy. This marks the latest stage of its ongoing transformation into a provider of bio-based products, with activities focused in bio-based food ingredients and biochemicals.

“Our new name and logo signify the next phase in the development of our company,” said Gerard Hoetmer, chief executive officer.

“We will leverage our proprietary technologies and intimate understanding of customers and consumers to further develop our market positions in bio-based products. In short, we create value for our customers through our bio-based products, designed by science, powered by nature and delivered through our dedication.

Corbion Logo Unveil from Oz Smith on Vimeo.

“This will in turn create value for our shareholders.”

Corbion said it expects to be a leading player in bio-based food ingredients by offering high value-added ingredients to food companies, helping them solve food integrity issues such as food safety, microbial spoilage, look and feel, and taste and smell.

The company said it plans to be especially strong in the bakery and meat sectors, and organic growth ‘will be driven by leveraging its leadership positions into adjacent markets, and will be supported by selective M&A’.

In biochemicals, Corbion said it plans to become ‘a fast-growing, innovative supplier of fermentation-derived, sustainably sourced biochemicals’.

The company’s strategy will be to replace fossil-based chemicals in selected markets by offering products with similar or improved functionality, lower cost-in-use, and enhanced environmental credentials. As part of its efforts in biochemicals, Corbion has entered partnerships with BASF and Cargill.