Consumers Want Health, Wellness

New research released by Tate & Lyle has revealed that the explosion of consumer interest in Health and Wellness in recent years shows no sign of abating.

Consistent with results from previous studies, 91 per cent of the 4050 consumers surveyed consider themselves to be in good health, although more also believe they are overweight. As a result, 64 percent of consumers questioned said they had shown a greater interest in eating healthily over the past two years.
The increased interest in Health and Wellness was reflected in consumers’ views on labelling with a majority saying that they are reading labels when choosing foods and drinks to decide whether they are making a healthy choice. 72 percent of parents also claim to be paying more attention to the ingredients used in products for their children.
The findings also confirm a growing awareness of the importance of fibre. Most respondents are clearly looking for added benefits such as digestive health and weight management, while over two thirds of parents believe that fibre is an important part of their child’s diet.
Commenting on the survey findings, Jerome Tauzin, Tate & Lyle’s Product Manager, Fibre, Europe, Middle East and Africa, said: “One way that companies can meet the demand for healthy products is by boosting fibre content in foods and beverages. Although 40 per cent of respondents are still worried that higher fibre content could alter the taste of products, Tate & Lyle’s Dietary fibres range has been shown to provide products with great taste.”