California Prunes Return to Cake and Bake Show
California Prunes will be the official sponsors at the Cake and Bake Show this October 3rd-5th in Earls Court, London, following on from the success and consumer enthusiasm received at the show in Manchester last March.
California prunes are taking to the stage this time around as official sponsors of the Competition Theatre, with California prunes becoming a key ingredient to all bakes featured on the stage. The versatility and quality of the product will be showcased to consumers as several celebrity bakers include it in their recipes.
The California Prunes’ Competition Theatre will feature, for the first time, all four winners from the entire series’ of the BBC’s hit programme The Great British Bake Off – Edd Kimber (2010) Jo Wheatley (2011) John Whaite (2012) and Frances Quinn (2013) – who will be competing against each other.
“We were delighted at the amount of people who were trying a California prune for the first time – and loved it! Many remember prunes un-fondly as part of school dinners, but that just isn’t the case anymore.” said Esther Ritson-Elliott, California Prune Board’s European Marketing Director.
“The older audiences were surprised at the deliciously sweet, caramel taste of a California prune and were instantly converted, whilst younger audiences were much more willing to give prunes a try.”
Last year the California Prune Board drove the research that resulted in an EFSA approved health claim – the only whole, dried and natural product to receive such a claim – proving that prunes are beneficial to digestive health.
California prunes will be welcoming a new ambassador for October’s Cake and Bake.