Britain Spent GBP 4.4 Billion on Pizza Every Year

Pizza is now the most popular food purchased in British restaurants, the second most popular item bought in supermarkets for dinner and fourth most popular dinner item purchased in fast food outlets. 

These data is revealed in a research for the Pizza Pasta and Italian Foods Association concludes.

Britons today spend around GBP 4.4 billion on pizza every year. One in six (16%) pizzas bought are delivered and one in three (27%) is chilled or frozen. And what is more, the popularity of pizza is still growing, overall volume of sales are up 5% this year.

PAPA Director, Jim Winship said: “When we add up all the different sources of pizza, Takeaway, supermarket, pizzerias, Italian restaurants, foodservice outlets (caterers etc.) and other full service restaurants serving pizza, we begin to understand how vast Britain’s appetite for pizza is.

“This once simple dish that had its origins as a peasant meal in the fields of the Mediterranean has been transformed by today’s pizza makers into something much more. It crosses all manner of socio-economic barriers – it really is for everyone!”

Pizza prices are lower now than in 2008 when adjusted for inflation. The average delivery pizza in 2008 was GBP 13.03, but now it’s GBP 13.95. With inflation it should be GBP15.17. The indicators show us that the prices will grow in the years to come.