Bonds of London to Launch New American Lines

Traditional British confectionery company, Bonds of London, has launched an extensive new range of American products, adding 80 new lines to its American category. This decision will make it one of the biggest suppliers of US confectionery products in the UK.

The new lines include iconic American products such as Hostess Twinkies & Sno Balls, Cookie Dough Bites and Warheads sour confectionery amongst a broad range of other leading American snacks and confectionery. All the new lines are already available.

Vishal Madhu, founder of Innovative Bites, which acquired Bonds in April, said: “Bonds of London has historically been known for its traditional British sweets, such as pick’n’mix jars and hanging bags. Of course, these products remain hugely popular with UK consumers, but the trend for American confectionery and snacks continues to grow exponentially, so we felt it was time to up weight this offering for Bonds of London’s 7,000 plus customers across the UK.”

Bonds began making handmade sweets in 1895. Amongst its core offering, Bonds produce old-fashioned jars, gift jars and traditional bags, plus the UK’s leading small 39p bag range. The company now sells 450 products and works with both major and independent retailers. 

Since launching in 2008, Innovative Bites has become one of the UK’s leading suppliers of core American foods with exclusive brands including Hostess Twinkies, Boylan, Warheads, Cookie Dough Bites and MOM cereal brands.