Puratos Acquires Austrian Ingredient Producer Diamant

Puratos acquires one of the leading bakery ingredient producers in Austria, Diamant from Werhahn Group.

Diamant also has a strong market presence in Poland and the Czech Republic, and is available throughout Central & Eastern Europe through distributors / partners under its own brand or via private label. 

“This acquisition will help us increase our presence on the Austrian market, and strengthen our position in Central & Eastern Europe. An experienced team and a solid manufacturing unit in Austria itself, and the long-time presence of Diamant on the market will allow us to further grow our sales in a region which is very influential in the rest of Central & Eastern Europe,” says Daniel Malcorps, CEO of Puratos.

“With the acquisition of Diamant, we are extremely pleased to double the size of our business in Poland and the Czech Republic. We believe to be able to become a true and complete business development partner for the Austrian bakers, chocolatiers and patissers, with a strong local presence and excellent services, including the innovation center in Wels. In Poland and the Czech Republic, we will be able to offer a wider product and service range to the customers, as we will unite and build on the strengths of both Diamant and Puratos in these countries” says Piet Sanders, Markets Director for Northern and Eastern Europe at Puratos.

With more than 50 years of expertise, Diamant is headquartered in Wels, Austria, and employs more than 150 people. The company was founded 175 years ago as a diversified family business.

In 2016 and 2015, Puratos made important acquisitions including Pennant Ingredients, Bakery Future Lines or Melbourne Jam Manufacturing.
Pennant Ingredients is a large baked goods supplier for the food-service and retail markets operating in the US. 

BFL (Bakery Future Lines) is an Italian family-owned company based in La Spezia (Liguria), active in B2B production of ingredients for bakers and specializing in innovating natural yeast and sourdough products. 

The Australian Melbourne Jam Manufacturing dedicated to the production of fruit and patisserie fillings for artisanal and industrial customers.