Snyder’s Lance Invests USD7.8m to Expand Baptista’s Bakery

Baptista’s Bakery LLC, a subsidiary of Snyder’s-Lance Inc., is expanding its operations in Franklin, Madison, Wisconsin, to continue to meet the growing demand for its specialized products.

The company expects to create 125 jobs and invest USD7.8m in building renovations, machinery and equipment as part of the expansion currently underway at the Franklin Business Park.

The Wisconsin Economic Development Corporation (WEDC) is supporting the project by authorizing up to USD300k in state income tax credits over the next three years. The actual amount of tax credits Baptista’s will receive is contingent upon the number of jobs created during that time.

“The company has experienced tremendous growth over the last five years and has already doubled employment at its Franklin facility,” said Mark R. Hogan, secretary and CEO of WEDC, the state’s lead economic development corporation. “Baptista’s has already invested more than USD100m in its facility, and we are pleased to assist the company in the next phase of its growth.”

Founded in 1999, Baptista’s Bakery has historically focused on contract and private-label snack food manufacturing, and is known for its flat pretzel crackers and dippable tortilla chips. In 2014, Baptista’s was acquired by Snyder’s-Lance Inc., the second largest salty snack maker in the U.S.