Fleischmann’s Yeast to Celebrate 150 Years Of History

AB Mauri North America, a leader in yeast and bakery ingredient products and solutions, will mark the 150th anniversary of its iconic brand, Fleischmann’s Yeast, June 8, 2019, at a Founders’ Day event in Fleischmanns, New York.

The village of Fleischmanns will serve as Founders’ Day host for its namesake brand, celebrating a bygone era in American history with activities on June 8 that include a parade featuring firetrucks, a baseball game, a baking competition judged by celebrated baker Dan Leader from Bread Alone Bakery in nearby Lake Katrine, New York, and author of the forthcoming book titled Living Bread, etc,

Fleischmann’s @ 150: Still The One – a book recently published the 150th anniversary of Fleischmann’s Yeast will be displayed at the event.

Fleischmanns, New York, was named after the Fleischmann family – longtime summer residents and benefactors of the area. At one time, the family had a 160-acre property consisting of multiple mansions and numerous outbuildings. Today, only one of the family’s original homes dating back to the 1880s remains. The 5,000sqf property – now known as Spillian – welcomes visitors from around the world.

“There is no better place to celebrate the rich history of Fleischmann’s Yeast than in the location bearing its name. Baking is a part of the fabric of American history, and we’re excited to honor the family who started one of the most iconic food brands with the residents and visitors of this quintessential Catskills community,” said Rick Oleshak, vice president of marketing, AB Mauri North America.

The Fleischmann’s brand is the country’s oldest baker’s yeast and the first standardized commercial yeast in the U.S. Introduced in 1868 by enterprising Austrian brewer, Charles Fleischmann and his brother Maximilian, Fleischmann’s Yeast is now part of AB Mauri’s portfolio of products.