St Pierre Groupe Wins Queen’s Award for Enterprise for International Trade

St Pierre Groupe, which recently rebranded from Carrs Foods – the international branded bakery business has won the Queen’s Award for Enterprise in International Trade.

The UK’s accolade for business success in export, awarded St Pierre Groupe the prize for its growth in overseas sales over the past three years, increasing annual international sales by 159% as a result of significant US growth.

Manchester based St Pierre Groupe is one of the best kept secrets in the bakery sector. With its branded portfolio featuring St Pierre, Baker Street and Paul Hollywood ranges. St Pierre is now the fastest growing bakery brand in the US, according to Nielsen.

Founders Jeremy Gilboy and Paul Baker completed a management buy out of Carrs Foods in 2004. Ten years later, the brand entered the US market.

Increasing international sales to 51% of revenue, this dynamic duo has already increased turnover to GBP69m in 2018. With over 150 bakery products selling in the UK, its export range now has over 85 products, listed in over 35,000 stores worldwide. With 60% of its volume in the US, St Pierre Groupe’s turnover is forecast to nearly double in the next three years, aiming to reach GBP150m by 2022.

Aiming to continually develop the St Pierre brand in the US market, the owners are the driving force behind the entire Groupe globally.  St Pierre Groupe evolved from an importer of private label cake and morning goods to an international branded bakery business, and now supplies customers across the UK, US and Europe.

“We offer tasty European flavors with British flair and the US loves it. We are continuing to grow in the US and are expanding our distribution platform, so we hope to see even more success.  America – get your taste buds ready,” says Paul Baker, founder of St Pierre Groupe.