Americans Favor Pretzels During Super Bowl Week

Snack food sales jumped 10.3% to USD404m during the Super Bowl week of 2019, according to new data from IRI, commissioned by SNAC International (SNAC), the trade association of the snacking industry. The biggest sales increases by category for Super Bowl week are tortilla chips, pretzels, potato chips, and dips.

“The Super Bowl and America’s favorite snack foods are synonymous. They are part of the fabric of America, bringing family and friends together for football, fun and their favorite foods,” said Elizabeth Avery, president and CEO of SNAC.

The new snacking data, provided by IRI, compared 2019 shopping data from Super Bowl week compared to the prior week. It shows a significant increase in some snack categories during Super Bowl week, including that of pretzels, by 14.5%.

In total, Americans eat 90 million pounds of snacks on Super Bowl Sunday, or enough snack food to fill 17 Olympic-sized swimming pools.

This is the third straight year SNAC has monitored consumer spending on snacks for the Super Bowl, with total purchasing on snacks rising from USD370m to USD404m during that time.

“The Super Bowl is an important event that is helping to generate sustained marketplace growth in the snacking sector by providing consumers with the products they love responsibly, sustainably and in sync with society’s shared values,” concluded Avery.