Sara Lee Artesano Introduces New Potato Bread

Sara Lee’s recently introduced Artesano Bakery Bread line is available in four varieties – Original, Golden Wheat, Brioche and the most recent addition to the range – the all-new Potato – each sliced thick with a dash of flour dusting and a distinctly creamy character, according to a company press release.

Tapping into Artesano’s legacy of at-home comfort, the brand’s new potato loaf is crafted with the same thick slices and soft texture as before – just with an added hint of sea salt, butter, and of course the comforting and delicious flavor of potato bread.

“As a leading brand in the bread aisle, we want to continue to meet our loyal fans’ needs, demands and taste buds,” said Ben Buch, marketing director of Sara Lee Bread. “With Potato bread becoming a growing go-to for the American consumer, Sara Lee is thrilled to add this favorite to our family of varieties. We hope this new addition to our Artesano Bakery Breads portfolio will spark inspiration for new family-favorite recipes this fall and winter as they indulge in the flavors of the season.”

Sara Lee Artesano Bread is available in the bread aisle of grocery stores and major food retailers across the US in a 20 oz., 15-slice loaf, for a suggested retail price of USD2.99. The bread is dusted with flour before being packaged in a frosted bag, attributing to its handmade taste and soft texture.