Moose Tracks launches a new ice cream flavor, Cookie Dough Moose Tracks, by popular request. The flavor combines cookie dough flavored ice cream with Moose Tracks chocolate chip cookie dough pieces and swirls of famous Moose Tracks Fudge. The thick, salty, melt-in-your-mouth Moose Tracks Fudge is the key ingredient in every Moose Tracks flavor and pairing it with cookie dough creates the ultimate decadent, indulgent match.
Cookie dough and Moose Tracks are both top-selling flavor profiles in the ice cream aisle. In 2021, more than 100 million cartons of cookie dough or Moose Tracks ice cream were purchased in the United States (Nielsen xAOC, Total US, 52 weeks ending 1-1-22).
“We are thrilled to debut a flavor that we believe will become an instant fan favorite,” said Neal Glaeser, President of Denali Flavors, the parent company of Moose Tracks. “The popularity of cookie dough flavors continues to grow and this particular concept, when adding the sweet and salty flavor of Moose Tracks fudge, tested off the charts. We believe it’ll be very well received by any lover of decadent ice cream.”
Last year, Cookie Dough Moose Tracks was created as a prototype flavor after fans overwhelmingly requested it. Now, Cookie Dough Moose Tracks will be available in select brands nationwide beginning in spring 2022.