Hometown Food Company Acquires Birch Benders

Hometown Food Company, home to an iconic portfolio of American baking brands, has completed the acquisition of Birch Benders from Sovos Brands, Inc., a public company. The terms of the transaction are not being disclosed.

Founded in 2011, Birch Benders offers an expansive portfolio of keto, paleo, and organic options that are sold at grocery and mass retailers.

Hometown Food Company is home to baking brands including Pillsbury Baking, Funfetti, Hungry Jack, Arrowhead Mills, White Lily, Jim Dandy, Martha White, and De Wafelbakkers® They believe that, like a favorite recipe, great things come from the right mix of ingredients, years of expertise and plenty of care.

“We are thrilled to announce the acquisition of Birch Benders into Hometown Food Company,” said Henk Hartong, Chairman and CEO of Brynwood Partners. “Birch Benders was a pioneer in the health and wellness space and natural baking channel and we are excited to further our commitment to the pancake and baking mix categories. This acquisition is complementary to our existing brand in the space, Arrowhead Mills, and reinforces our commitment to and industry position in the better-for-you category.”

Brynwood Partners’ portfolio includes Harvest Hill Beverage Company, Carolina Beverage Group, Hometown Food Company, Buitoni Food Company, and Great Kitchens Food Company. Birch Benders increases the total Brynwood platform to more than USD2.3bn in annual sales.