Mars Will Showcase Innovations at 2023 Sweets & Snacks Expo

Mars will be at the Sweets & Snacks Expo in Chicago, May 22-25, 2023, talking about evolving its treats and snacks portfolio to ensure cultural relevancy and sampling the newest innovations from its brands.

“Mars has been driving innovation in the treating and snacking categories through our iconic brands for over a century,” said Tim LeBel, President of Sales at Mars Wrigley. “By remaining consumer obsessed and laser focused on the trends that lie ahead, we’re inspiring moments of happiness through first of its kind products and experiences that redefine how shoppers interact with our brands.”

Some of the innovation Mars will showcase include:

TWIX Cookie Dough – Leaning into nostalgia to uplift our consumers, the newest addition to the TWIX portfolio, TWIX Cookie Dough, pairs the classic TWIX cookie bars with a creamy cookie dough-flavored layer, sprinkled with delicious chocolate cookie bits, all coated with milk chocolate.

M&M’S Cookies and Cream Ice Cream Sandwich – M&M’S  Cookies and Cream Ice Cream Cookie Sandwiches offer a multi-texture experience that combines M&M’S chocolate candies, baked chocolate cookies, cookie pieces, and 100% real, creamy and rich ice cream in one place. A fun treat that is often only found in ice cream parlors can now be enjoyed at home.