IFF Names New President of Nourish to Support New Operating Model
IFF announced that Yuvraj Arora, currently President, U.S. Categories for Kellogg North America, joins IFF as President, Nourish. Arora brings more than 25 years of multinational CPG experience to IFF’s Executive Leadership Team, mostly recently leading Kellogg’s USD7bn U.S. portfolio through a period of strong growth and portfolio transformation.
IFF also announced the leadership structure to support the transition to a new operating model as part of the company’s transformation strategy. The shift from its current divisional structure to three core end markets—Food and Beverage, Home and Personal Care, and Health—will provide greater customer intimacy and enhance cross-functional collaboration, allowing for enhanced execution, speed and streamlined delivery. IFF expects its new operating model to be in effect by the beginning of 2024.
Arora is a business leader with an excellent track record across multiple geographies, delivering significant portfolio and organizational transformation in support of driving Kellogg’s growth in multiple categories. An award-winning marketer, the depth and breadth of his experience spans brand and category management, product marketing, product innovation and general management. “Yuvraj will be an outstanding addition to the leadership team,” said Frank Clyburn, CEO, IFF. “His expertise in commercializing innovation and track record of delivering strong P&L performance across food and beverage categories make him a great fit to lead Nourish. Yuvraj’s CPG and consumer insight experience will be of tremendous value as we continue to innovate and create with our customers to enable growth. His deep experience in driving transformation and execution will be instrumental in facilitating IFF’s previously announced transition to a category-backed operating model.”
Arora holds a Bachelor of Technology in Engineering from National Institute of Technology, Calicut and an MBA in Marketing from the University of Delhi, India. He will be based in IFF’s New York headquarters.