Paris Baguette Expands North American Footprint, Opens 9 New Cafés in Q3

Paris Baguette, the French-inspired bakery café franchise, has announced significant North American expansion this quarter, with the opening of nine new cafés and the awarding of 53 new franchise agreements. The company, which operates nearly 190 bakery cafés across the continent, continues to grow its U.S. and Canadian presence, totaling 32 new locations this year, including its first in Tennessee.

In addition to network expansion, Paris Baguette has bolstered its leadership team and introduced initiatives aimed at enhancing franchisee and customer experiences. This quarter, the brand held its inaugural North American franchise convention and promoted Brian Egan to Vice President of Development. Norm Ginsberg was also appointed as Vice President of Operations to help steer the company’s continued growth trajectory.

“The momentum we’ve built this year is extraordinary, and we’re on track to open our 200th North American location before year-end,” said CEO Darren Tipton. “Our franchisees have secured 14 new leases in Q3 alone, reflecting our strong presence across the continent and positioning us for an even more ambitious 2025.”

The brand’s first “Layers of Success” franchise convention, held in August, convened franchisees, corporate leaders, and vendors to celebrate progress and outline future goals. Tipton noted the event as a testament to the collaborative efforts driving Paris Baguette’s expansion, adding, “Our dedicated team and franchise owners are key to building on the values of joy and heart that define the Paris Baguette experience.”

Paris Baguette’s Q3 milestones also include ranking No. 39 on the 2024 Franchise Times Top 400 list, a recognition of the brand’s steady growth and innovation. In addition, the brand’s loyalty program has seen a 25% increase in members since a mid-July relaunch, contributing to double-digit sales growth across the network.

Looking ahead, Paris Baguette plans to launch seasonal items for fall and winter, including holiday-themed treats aimed at further strengthening customer engagement. The brand continues to attract entrepreneurs in major markets like California, New York, and Massachusetts, underscoring its position as a significant player in the North American bakery-café industry.