Amyris, a biotechnology company and supplier of sustainable and natural ingredients, and AB Mauri North America, a global supplier of yeast and baking ingredients, have jointly revealed an exclusive multi-year agreement for the sale and purchase of Amyris’ Purecane Reb M zero-calorie sweetener for baking applications. The partnership is expected to transform the industrial baking sector in the US, Mexico and Canada markets by enabling AB Mauri’s customers to produce reduced-sugar baked goods with no loss of flavor, texture or product appeal.
According to Beth Bannerman, Senior Vice-President of Corporate Communications and Engagement at Amyris, a notable 59% of US consumers would like to see more foods and beverages with naturally sourced sweeteners.
Purecane Brand Sweetener, also known as fermented sugarcane Reb M, is a zero-calorie, zero glycemic sweeteners that can be used as part of a better-for-you diet to reduce the intake of sugar, calories and carbohydrates – making it a solution for not only diabetics but also for the growing consumer-base looking for less sugar in their diet.
Purecane is made through a fermentation process that starts with sugarcane and then converts it to a pure, no-calorie sweetener without any artificial chemicals or bitter aftertaste, unlike other alternative sweeteners. This process also requires one-tenth of the agricultural acreage than other leading natural leaf products and results in very low waste, notes Amyris.
The collaboration signifies a “promising beginning and catalyst for future growth opportunities” for the Purecane brand, which launched in December 2019 following Amyris’ introduction of its sweetener ingredient in December 2018.
“We’re very pleased to partner with a leader like AB Mauri to bring our sweetener to consumers of baked goods,” says John Melo, President and CEO of Amyris. “Like AB Mauri, we are committed toward providing consumers with healthier options from sustainable ingredients to reduce sugar in people’s diets while letting them enjoy the sweetness they desire.”