ANKO Food Machine Co., Ltd. officially introduced a new corporate identity system (CIS) and announced a brand new vision for sustainable operations: “Taste of Tradition, Pioneer in Production”.
The newly-introduced logo design highlights the interlinkages of food manufacturing and within these linkages, the creation and presentation of food art’s advancement with time.
The branding, reminiscent of a Tai Chi symbol, as well as the rounded boxy font, and conjoined with an appetizing color presentation, reinforces ANKO’s brand commitment to each and every customer, the company explains.
The five main core service concepts – “Momentum, integration, taste, add-value, and leadership” – are the blueprints that describe ANKO’s upgrading transformation. ANKO will become not only a food machinery equipment manufacturer but also a leading consulting brand in the food machinery equipment industry, the company says in an announcement. “Combining the five main core service concepts, we help push customers towards new business heights through profit momentum, plant integration, recipe consulting, industry add-value, and market leadership.”
Under the leadership of chairman Robert Ouyoung and general manager Richard Ouyang, and with over 40 years of expertise in food machinery equipment, the team has developed and has been expanding internationally.
Furthermore, ANKO is presenting a series of milestones this year. First, on June 19, the company launched the HLT-700U multi-function filling & forming machine. Next, ANKO will launch the “ANKO Service+ APP”, which was developed by combining smart technology with ANKO’s machinery.