Australian Donut King to Enter Scandinavian Market

Retail Food Group Limited (RFG) announces its entry on the Scandinavian market, granting Swedish Master Franchise rights for Australia’s largest specialty donut retailer, Donut King.

BC Food & Beverage AB has secured the Master Franchise rights and plans on establishing its first Donut King outlet in the Uppsala region before the end of 2017. The firm is confident that Donut King’s warm cinnamon donuts and espresso coffees will be well received within the Swedish market, with many sub-franchise enquiries having already been received.

RFG Chief Executive – International, Mike Gilbert, noted that Scandinavia had been identified as a key growth market for the Donut King Brand System, and the Company was pleased to be joining forces with a strong and experienced Master Franchise Partner.

“During the past three decades, Donut King has evolved into Australia’s largest specialty donut and coffee destination, treating over 20 million customers per year to its world-famous cinnamon donuts and wide range of speciality treats. Donut King has also built a loyal customer following amongst a number of international markets, and we feel the time is now right to introduce the brand within Scandinavia,” Gilbert said.

RFG is Australia’s largest multi-brand retail food franchise owner, developer and manager, with a network of more than 2,500 outlets across 12 brand systems, including Donut King, spanning 80 licensed international territories.