Barry Callebaut to Establish Production Footprint in Morocco 

The Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products, announced the signing of a long-term agreement with Attelli SARL, a distributor and confectionery manufacturer based in Casablanca, Morocco. Attelli, which is part of the French COFRAPEX Group, specializes in catering, food distribution and retail in Morocco and neighboring countries.

Under the terms of the agreement, Barry Callebaut is taking over the manufacturing asset of Attelli in Casablanca, establishing the Group’s first production footprint in Morocco, and subsequently on the African continent. In addition, Barry Callebaut is entering into a long-term supply agreement with Attelli. This partnership allows the company to better cater to local demands and accelerate its expansion in North Africa.

“After the opening of our Chocolate Academy Center in Casablanca, this is a new milestone that will unlock the promising market potential in North Africa. Thanks to the partnership with Attelli SARL, we will gain further insights into the needs of local customers and provide locally produced goods, allowing us to drive growth in different segments, from Gourmet to Food Manufacturers,” said Amine Mebrouki, General Manager Middle East & North Africa at Barry Callebaut.

The parties agreed not to disclose any further terms of the agreement.