Bartek Ingredients Launches New Brand Identity on 50th Anniversary

Bartek Ingredients is celebrating its 50th year as the global leader in malic and fumaric acid with a series of investments in its brand, facilities, and leadership team. Bartek will officially unveil its new brand identity at the IFT Food Expo 2019, June 2-5, in New Orleans, the USA.

Bartek’s new logo is the most immediately visible embodiment of its transformation. Maintaining its historic purple color to pay homage to its entrepreneurial roots, Bartek’s logo now includes a logomark representing Bartek’s people, products, processes, and customers.

“At Bartek, we have some of the hardest working people, the highest quality products, and the most reliable processes. Every one of our customers benefits from these three facets of our company, and together, they form the full Bartek experience. Our new logo is a manifestation of that experience,” Bartek CEO John Burrows said.

Since its inception in 1969, Bartek has been committed to being a reliable partner for malic and fumaric acids, which deliver wide-ranging benefits to the markets they serve, including foods and beverages. Their ingredients improve and enhance flavor, improves dough machinability, functions as an antimicrobial in bakery, lowers ingredient and packaging costs and more.

Alongside its new brand identity, Bartek is launching a new website ahead of the IFT trade show. The revamped website aims to better serve Bartek customers with insightful and easily accessible information.