Bonds of London Appoints a New Head of Buying

Bonds of London, one of the UK’s leading confectionery wholesalers, has announced the appointment of Neil Haywood as head of buying.

Haywood, formerly of Hancock’s Cash and Carry, recently joined the successful buying team, bringing 35 years of experience and a vast knowledge of the British confectionery market to his new role. He commented: “Joining Bonds has created new challenges, which I enjoy. I am particularly looking forward to furthering the success of Bonds and the wider Innovative Bites business.”

Vishal Madhu, director of Innovative Bites, said: “Bringing Neil into the business is a key move in our ongoing growth strategy. Neil has an unrivalled knowledge of the UK and European confectionery market and considerable experience.”

Haywood joined Hancock’s in 1982, working on the shop floor before progressing into a buying role. While there, he was responsible for procuring confectionery from most of the UK’s suppliers of bulk weigh-out sweets and the majority of the UK’s importers of children’s confectionery items, amounting to multi-million pounds at cost.

In his new role, Haywood has been tasked with extending the Bonds of London business, consolidating their established reputation within the confectionery industry and finding new products to enhance their successful formula.