Burton Biscuits announces partnership with IFA for distribution in the US

Burton’s Biscuit Company has announced a US distribution partnership with International Food Associates (IFA) to realize a projected USD 100m business ambition in the US.

IFA will support Burton’s expansion plans for the US premium cookie sector by harnessing its network to deliver products efficiently to market.

Driven by the Cadbury brand, which Burton’s manufactures under license, projected USD 100m business hopes have been forecast for the medium term.

The Cadbury Fingers range has been adapted for US consumers and will include Milk Chocolate, Dark Chocolate and Salted Peanut Crunch varieties.
Stephen Carson, director of international business development at Burton’s, said: “With a USD 548m market opportunity in the US, this partnership is a crucial springboard for future growth.

“Whilst our existing international presence has built an awareness of Burton’s products, our renewed focus will build our global marketplace and drive success. Working with IFA will ensure we are maximising our US distribution and capitalising on the premium cookie sector.”

Don Cook, IFA president, said: “Working with a long-standing British brand, we’re confident our retailer network will respond well to Burton’s iconic products.

“Burton’s ambitious growth strategy marries with our drive to capitalise on this sector opportunity and our extensive network will deliver products quickly and efficiently to market.”