Celsius Holdings to Acquire Alani Nu for USD1.8bn

Celsius Holdings Inc. announced an agreement to acquire Alani Nutrition LLC, the owner of the Alani Nu brand, for approximately USD1.8bn. The acquisition aims to expand Celsius’s portfolio in the health and wellness sector, targeting younger consumers with functional beverage options.

Founded in 2018, Alani Nu offers a range of products, including energy drinks, protein shakes, gummies, bars, and ready-to-drink coffee, primarily focusing on female consumers within the Gen Z and millennial demographics. Celsius plans to leverage Alani Nu’s market position to create a combined functional lifestyle business expected to reach about $2 billion in annual sales.

“Together, we expect to broaden the availability of Alani Nu’s functional products to help more people achieve their wellness goals with great-tasting, functional product options at more moments throughout their lives,” said John Fieldly, chairman and chief executive officer of Celsius Holdings.

Katy Schneider, co-founder of Alani Nu, expressed confidence in the partnership, stating, “As Alani Nu enters this next chapter with Celsius, I have full confidence that they are the best partner to enhance Alani Nu’s growth and success while staying true to what makes it so special.”

The transaction is expected to close later this year, subject to customary closing conditions and regulatory approvals.